GEICO Motorcycle Built To Ride Tour

GEICO Motorcycle Built To Ride Tour


Ride a day or ride each day, either way LET’S RIDE!

Take part and ride on this remarkable journey with motorcycle enthusiasts, editors, pro builders, and industry leaders to celebrate the open road as CYCLE WORLD, MOTORCYCLIST and CRUISER magazines comes to life. This rolling rally will feature epic rides covering 5 days. Covering the vast state of Tennessee and a stop at the Barber Motor Speedway in Alabama in a unique experience like no other motorcycle event. Spectators are free at each stop! All makes and models of motorcycles welcome.

Big congrats to Tony Prust of Analog Motorcycles

Winning the GEICO Built To Ride Tour 2019 Build-Off with his beautiful 1976 BMW R90/6.

built to ride winner

A multi-day, multi-stop motorcycle journey

BTR Day 1 Nashville
BTR Day 2 Birmingham
BTR Day 3 Chattanooga
BTR Day 4 Johnson City
BTR Day 5 Johnson city

Quick Resource Links

Open to any year, make, or model of motorcycle! Pre-register for $55 plus $3.50 handling fee or register on-site for $65 (plus handling) for Law Tigers LongRiders Program. Pre-register through Tuesday, August 28, 2019, at BUILT TO RIDE TOUR or by calling toll-free (877) 413-6515. Register for a one-day-only bike pass on-site for $25.

Pre-registration is for full tour (or any part of tour), includes one motorcycle credential that allow rider/bike into each days events*, one-goody bag and eligible for any daily awards, ride-in-bike show and prizes for those that ride the entire route. Also includes one exclusive LongRider t-shirt as part of the Law Tigers LongRiders. *Some activities do require additional purchase, such as food, drink, etc.

Presented By

Geico Motorcycle

Made Possible By

Visit Johnson City, TN
Southern Dozen
Law Tigers
Smith Brothers
Tennessee Hills
Bud Light
Barley Waters
Friendship Motorsports

Host Stops

Boswell's Motorcycles
Barber Vintage
Chattanooga Choo-Choo
Visit Johnson City, TN

Media Sponsors

Cycle World
Hot Bike
Dirt Rider
Cycle Volta
MC Garage
ADV Rally
High Pipe Moto